From PIN verification to contactless payment- Eigen Fabrikaat
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Betaalvereniging

From PIN verification to contactless payment

Debit cards have been in use in the Netherlands for over 30 years, and we’ve been pivotal in that success with the catchphrase ‘Small amount? Just pin!’ In fact, our campaigns effectively made ‘Pin’ a verb among Dutch consumers — and got us Effie and SAN Accent awards in the process!

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The future of debit cards

We’re currently working with the Dutch Payments Association to expand the possibilities for contactless payment, both with and without a smartphone. Because we call contactless payment ‘Pinning’, too.

TV-commercial

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Contactless payment

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Pinnen, yes please.

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Small amount? Just pin!

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Activation

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Curious?

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